A great example of video connecting you to an audience is social media influencers. Many of them speak directly to their audience in videos, ‘go-live’ on social channels with fans and post stories of themselves throughout their day. Just by this consistency alone, their viewers feel like they know the influencer personally. Because they see their faces often and know their voices, their viewers trust their opinions more because of the connection they have made.

Data from Mattersight, showed that 80% of candidates would choose one role over the other because of the personal relationship built during the interview process.

Use video for outreach, as well as inviting candidates to interview, delivering their offer, congratulatory messages and to maintain the relationship. This makes the process extremely personal and makes the candidate feel valued, resulting in reducing the risk of counteroffers being accepted. They’ll trust your recruitment business.

As you’re scaling up, you’re growing at a faster rate than normal and it’s important to treat everyone you encounter like they are a potential customer. That means that the candidates you’re placing can become your clients in the future. If you make their experience throughout the interview process engaging and enjoyable, they are going to want you to hire for their teams too. It’s a win, win situation.

Reaching out with video will make you stand out within all the LinkedIn InMails, emails & voicemails that these prospects are bombarded with every single day.



You’ll know that by using video that you’re bringing your prospecting approach alive. While also adding a personal touch in your outreach which will make you memorable. With video they would have seen your face, heard your voice and essentially, they feel like they know you.

There is a lot of power in presenting candidates with video. This is the most effective way to win more business. How do you incorporate video into your current services to clients and what would you pitch to new clients? Here are some of top suggestions:

It’s important to think outside the box, but you don’t have to move much further than your current strategy to begin with. For example, you’re already posting job descriptions; pivot that strategy and record yourself explaining the JD to give it more spice and personality.

Sell video presentation as part of your service to customers. One of the biggest mistakes we see recruiters make when providing video as part of their service is not commercialising it. If you’re successful at video and have figured out what works, then it’s time to sell this feature in a tiered offering. For example, your exclusive & retained package, includes your video services, your contingent, does not.



Video is a premium feature and if you can replicate the process for other candidates then it should be sold as one. This is not only beneficial to your clients but also the candidate. They are benefitting from this expedited process and will appreciate the reduced time to hire, in turn making your offering even better.

“60% of potential candidates abandon the recruitment journey because of its length.”(Officevibe)

These tips can be incorporated into your current strategy. Video gives you the ability to conduct a high-quality interview, record it in a GDPR-friendly manner and share it with your clients in a sophisticated way.

SERVICE PROVIDER SPOTLIGHT