Are you storing old candidate data in your CRM? If dead data is clogging up your database, it’s time to cleanse it! Hanging onto dead data is a counterproductive habit many recruiters need to ditch.
So what can you do to make sure you’re only talking to engaged and active candidates? Cleanse your data regularly – it’s as simple as that!
Every good recruitment website should collect clean and relevant data through a web form. But no matter how hard we try, bad data can slip through the net and into our database.
Whether you cleanse your data manually or with the help of a bulk archive/delete functionality, irrelevant candidates will be automatically removed from your potential matches, searches, Talent Pools and job alerts.
With dead data out of the picture, you’ll no longer waste time on the wrong candidates, and instead focus on working an active network of candidates that are ready to convert.
Still not convinced? Here’s how a cleansed database will benefit your recruitment process.
Candidates you want to remove from your database are:
Now you know the benefits of a cleansed database, it’s time to start making database cleansing part of your routine. Here’s when to do it…
Once a week: For non-compliant candidates or those logged as ‘consent expired’ it’s recommended you cleanse this data once a week.
Once a month: Review and cleanse any candidate’s that have expired documents like DBS checks or Health & Safety certificates once a month.
Once a quarter: Once a quarter, cleanse your database of candidates that have unsubscribed from job alerts or your email marketing. It’s also good to weed out any candidates that you deemed no longer a promising placement.
We all know that cleansing data isn’t the most exciting part of recruiting, but it’s a necessary part of the role that will help you change the way you recruit. Without needing to sift through dead data, you can laser-focus on candidates that are ready to convert. At the heart of it, this is what recruitment is about!
This article has been provided by Beth Williams, Growth Executive at TEAM Service Provider – Firefish Software.
Firefish Software is a combined recruitment marketing and CRM software that’s changing the way businesses recruit.
Since launching in 2010, they’ve helped hundreds of recruiter-owned agencies gain serious competitive edge by combining their recruitment CRM and marketing activities onto one platform.
They’re currently serving more than 50 TEAM Member agencies, helping them make 25% more placements by recruiting the Firefish way.